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Electronic Cigarettes International Group Ltd (ECIG.PK) Company Profile

Electronic Cigarettes International Group, Ltd., formerly Victory Electronic Cigarettes Corporation, incorporated on May 19, 2004, is an independent marketer and distributor of vaping products and electronic cigarettes. E-cigarettes are battery-powered products that simulate tobacco smoking through inhalation of nicotine vapor without the fire, flame, tobacco, tar, carbon monoxide, ash, stub, smell and other chemicals found in traditional combustible cigarettes. The Company sells its products through more than 50,000 outlets across multiple channels in multiple countries.

The Company accommodates the various product preferences of e-cigarette users by offering a comprehensive set of product offerings, including disposables, rechargeables, tanks, starter kits, e-liquids, open and closed-end vaping systems and accessories. The Company's products consist of durable components and nicotine liquids. The Company's brand portfolio includes the FIN, VIP, VAPESTICK and VICTORY. The Company sells its products through a variety of channels, including wholesale distributors, convenience stores, grocery stores, mass merchandisers, club stores, vape shops, independent retailers and its e-commerce Websites. The Company is focused on securing additional retail distribution in both the domestic United States and international markets through strategic partnerships with retailers and distributors.

Electronic cigarettes, or e-cigarettes, are battery-powered products that enable users to inhale vapor without smoke, tar, ash or carbon monoxide. Its e-cigarettes look like traditional cigarettes, and consists of three functional components: a mouthpiece, which is a small plastic cartridge that contains a liquid nicotine solution; a heating element that vaporizes the liquid nicotine so that it can be inhaled, and the electronics, which include a lithium-ion battery, an airflow sensor, a microchip controller and an LED, which illuminates to indicate use. Customers are also able to purchase starter kits, which consist of a rechargeable battery, a charger and various quantities of e-cigarettes and customers are able to purchase such items separately in addition to other products, such as carrying cases and refills. The Company's e-cigarette cartridges are available in a range of flavors, and it offers a range of e-cigarette products and related accessories, including disposable e-cigarettes, rechargeable kits, prefilled cartomizers, e-liquids, and carry and charging cases. The Company sells e-cigarettes globally through multiple channels, including traditional retail stores, company owned retail stores and online.